Problem: Intel is a global leader of technology and innovation, yet they struggled to retain brand awareness - especially amongst millenials.
Solution: It was time to take credit for all the incredible experiences Intel brings the world. With Intel inside, there is sure to be an amazing experience outside. This idea gave birth to this brand Anthem: a meticulously orchestrated piece that tied countless Intel stories from around the world together. To drive the piece, we married the world's most famous piece of music - Beethoven's 5th Symphony - with one of the worlds most famous mnemonics: the Intel 'bong.' Together, we told the story of Intel past, present, and future.
Problem: Intel delivers so much more than amazing processors, yet they were having trouble breaking through with their product offerings.
Solution: A global campaign featuring various different products from Fitness Trackers to Drones that shifted people's consideration of Intel products. The Inside | Outside construct was designed to be modular so that it could be extended globally easily.
Problem: Visa unrolled a new product, Visa Checkout, a quick and easy way to pay online. However, it wasn't so easily adapted by consumers.
Solution: We created a fun, animated tutorial on how to use the product. We were able to take something mundane and information-laden and make it engaging and light-hearted.