KINGSFORD BBQ SAUCE “START SOMETHING REAL”

Kingsford had the charcoal market cornered, but their sauce line was lost in the sea of sameness on the shelf. We had to reinvent the brand from the ground up with an authentic brand voice, a gritty new look that’s not afraid of getting messy, and most importantly, the meat. What resulted was a fresh take for Kingsford Sauces and a lot of drooling mouths.

EXTENSIONS:
We think the only lip service from us should be for eating. So many brands are a all talk and no bite, but Kingsford Sauces puts the meat above any thing else.