Intel: “Experience Amazing”

Intel had an image problem. Despite being a leader in the industry, the brand was seeing a rapid decline in awareness—especially among Millennials and Gen Z. Our job was to redefine the brand for a new generation. We started with a :60 Anthem and traveled the world filming amazing experiences in dance, art, music and medicine—all powered by Intel. We created short films of each experience for digital and social spaces. Directed by: Sam Bayer