I’m a passionate storyteller with over 18 years of experience building brands across advertising, culture, and business. I’ve worked as a Creative Director on both the agency and brand sides - which means I’ve seen how the sausage gets made from every angle, and learned how to make it taste better. OK, that got weird quickly. Jokes aside, I bring an informed creative approach that both innovates and solves problems, blending big, organizing ideas with real craft and innovative execution.

My background spans art direction, concept development, and shaping distinctive brand systems that actually move through people and the world. I’ve worked across all integrated media, from broadcast and content production to digital, social, on-platform, interactive, and experiential. And I keep close creative relationships with directors, editors, VFX artists, designers, and all the amazing folks I’ve met along the way. I still believe deeply in the craft of advertising and building durable, distinctive brands through smart, simple, effective work.

Most recently, I’ve been Head of Creative at Miro since July 2024, where I set the global creative vision for the brand’s refresh and its first fully integrated global campaign: turning strategy into culturally resonant storytelling. I built and scaled a multidisciplinary creative team to 15+ (design, motion, copy, web design, and operations), fostering a culture of craft, clarity, and creative courage. I’ve also led the thoughtful adoption of creative AI tooling across the team, establishing new workflows and guardrails, and concepted the brand’s first fully AI-generated video ad, exploring how emerging technology can expand creative possibility without losing soul or craft.

Before Miro, I spent 4+ years in-house at Google / YouTube, working on creative campaigns for Google Pixel and helping launch YouTube’s award-winning in-house agency, Brand Creative Studio, where I served as Group Creative Lead (Director). There, I spearheaded campaigns around tentpole brand initiatives from Pandemic Response to Sustainability, Pride, Media Literacy, and Artist Breakthrough Moments for the global launch of YouTube Shorts.

As a creative leader, I aim to cultivate a work environment where people feel safe, included, and brave in their ideas: inspired not just by other creatives, but by everyone at the table. Vulnerability yields great creativity, and my job is to protect that space while pushing the work to be bolder and sharper.

I am also a father of both human and dog. I’m a dual citizen of the US 🇺🇸 and the UK 🇬🇧. I sing mostly on-key. I collect oddities and ephemera. I garden. I once climbed the Great Wall. And fell from a great plane. I also appeared in the first season of The Sopranos, a credit I bring up far more often than is strictly necessary. And yes, I still have plenty of weird ideas (including, but not limited to, opening a drag queen bagel shop — name suggestions welcome).

Thank you for taking the time to learn more about me. I’d love to learn more about you.
Feel free to reach out at andrewjaz@gmail.com or at +44 07777619773.