I've spent 18 years making brands mean something. And what a long strange trip it’s been. (And if you get that reference, we’re already friends.) Cut my teeth agency-side across shops in NY and SF. Then in-house, to help build brands from the inside out. That building means campaigns, teams, identities, and mining for the right insights that help inform strategy and, ultimately, smart creative direction for brands.

I am currently Head of Creative at Miro, which means setting the global creative direction through a rebrand, building a multidisciplinary in-house team, and reimagining what a creative team of today looks like. Things like running an experiment I'm genuinely proud of: Rome In A Day, Miro's first fully AI-generated brand film. The thinking was pretty straightforward: if you're going to make something with AI, actually make it with AI.

Four years at Google / YouTube before that. Helped kickstart the YT in-house creative team. Worked across purpose-driven brand marketing that ranged from pandemic response to Pride to the launch of YouTube Shorts.

I genuinely care about craft. Even moreso now given the incredible tool that is AI. And that is a principal that I will never compromise. AI makes us fast, but the devil is in the details and still needs a keen human eye to discern it.

As a leader, I try to build spaces where people feel safe enough to say the stupid thing and confident enough to know when they've landed on the right one. Vulnerability makes better work. I'm there to protect that impulse and push it harder at the same time.

Dual US/UK citizen. Appeared in the first season of The Sopranos, which I somehow still work into conversations. Mostly sing on-key. Collect strange antique things and even run a side business doing so. I have two babies: one human and one canine. And one day will come around to opening my drag queen bagel shop where your BECSPK order comes with being read for filth, no extra charge.