I've spent 18 years making brands mean something. Agency side or brand side, I've built campaigns, teams, identities, and the occasional argument for why anything can be made interesting if you find the right insight.

Most recently I've been Head of Creative at Miro, where I set the global creative direction for the brand's refresh, built a multidisciplinary in-house team of 15+ across design, motion, production, and operations, and led what I believe is one of the more honest experiments in AI-made creative work to date: Rome In A Day, Miro's first fully AI-generated brand film. The premise was simple: if you're going to make something with AI, actually make it with AI, and see what that teaches you. A lot, as it turns out!

Before Miro, I spent four years at Google / YouTube, leading creative across brand initiatives that ranged from pandemic response to sustainability, Pride, Media Literacy, and the global launch of YouTube Shorts. I helped build YouTube's in-house Brand Creative Studio from the ground up, which remains one of the things I'm most proud of: not because of the work we made per se, but because of the culture we built inside it.

I care about craft. I care about language. I read widely and think carefully about how ideas move through this rapidly-evolving world. Great brands aren't just shiny. They have a point of view.

As a leader, I try to build spacess where people feel safe enough to say the wrong thing and smart enough to know when they've found the right one. Vulnerability makes better work. My job is to protect that and push it at the same time.

I'm a dual citizen of the US and the UK. I appeared in the first season of The Sopranos, which I bring up far more than is strictly necessary. I sing mostly on-key. I collect oddities. I garden. I have a long-running idea for a drag queen bagel shop (name suggestions remain welcome).