Head of Creative: miro
July 2024 - Present
Set global creative vision for Miro's brand refresh and first integrated global campaign platform. Built and scaled a multidisciplinary in-house team of 15+ across design, motion, web design, and operations. Led AI tooling adoption across the creative team establishing new workflows, guardrails, and a culture of informed AI experimentation. Conceived and produced Miro's first fully AI-generated brand film, Rome In A Day.
Creative Lead/Director: Google / YouTube
May 2020 - July 2024
Helped launch YouTube's in-house Brand Creative Studio and served as one of its founding creative leads. Led campaigns across YouTube Shorts global launch, Sustainability, Pride, Media Literacy, Pandemic Response, and YouTube Originals. Parallel creative work on the Google Pixel product portfolio. Mentor, Rotate Creative Residency Program.
One Show Gold — In-House Brand-Side Initiated Projects (Unfuck It) One Show Silver — Social Impact (Unfuck It)
Global Creative Director: bumble
April 2019 - May 2020
Oversaw global brand marketing across US, EMEA, and APAC. Led in-house creative team across all consumer and brand work.
Creative Director: swirl | mcgarrybowen SF
May 2017 - April 2019
Creative Lead, Global Intel account: B2C, B2B, VR content
Berkeley Repertory Theater, YMCA
Group Creative Director: Visa
January 2017 - April 2017 (Contract)
• kickstarted in-house creative team
Creative Director: mcgarrybowen SF
March 2016 - December 2016
• pitched and won Clorox specialty brand business March 2016 (Hidden Valley, FreshStep, Brita, Kingsford)
Associate Creative Director: mcgarrybowen SF
March 2015 - February 2016
• started west coast arm of mcgarrybowen as first employee on the ground
Senior Art Director: MRY NY
April 2014 - March 2015
creative lead team on all Visa social & digital
Associate Creative Director: mcgarrybowen NY
July 2013 - July 2014
Senior Art Director: mcgarrybowen NY
July 2012 - July 2013
pitched and won Staples business June 2013
pitched and won Aussie Haircare (P&G) August 2012
Art Director: mcgarrybowen NY
January 2010 - July 2012
pitched and won United Airlines business July 2011
pitched won Reebok Classics business September 2011
Ad analyst: Nielsen Research NY
February 2007 - September 2008
Ad Sales: MTV Networks NY
January 2006 - February 2007
Cookbook Editor: John Wiley & Sons NY
Miami Ad School
2008-2010
Syracuse University
2001-2005
** My work has been recognized by Clio, OneShow and Cannes **