YOUTUBE “UNFUCK IT”

For their sustainability campaign, YouTube wanted to go BOLD. No doom. No gloom. Just facts and real talk about climate change. So we started to do some social listening to see what the general consensus and feeling was regarding climate change. And over and over again, we heard the same thing: We are fucked. The planet is fucked. So, we thought, ‘let’s unfuck it.’ Let’s offer valuable tools, original programming, resources, and a multi-platform social media challenge to take tangible corporate action and help inspire positive planetary impact.

ANTHEM

CASE STUDY

TIK TOK/SNAP

YOuTUBE SHORTS #UNFCKITCHALLENGE

STATIC

TEASERS

RESULTS

One Show: Gold
In-House: Brand-Side Initiated & Originated Projects

One Show: Silver
Brand-Side / In-House: Social Impact

Credits: Concept: Drew Jaz, Lorrin O’Neill.
Writing/Creative Direction: Lorrin O’Neill, Drew Jaz, Matt Kalish
Art Direction: Drew Jaz, Cris Logan
Editing: Matt Kalish
Executive Creative Direction: Christian Haas