YOUTUBE SUSTAINABILITY PLATFORM: NON-FUNGIBLE PLANET

Non-fungible: Something that is unique, irreplaceable, and non-interchangeable. Exactly like our planet.
For Earth Day 2022, YouTube challenged the world to think about what makes Earth so special—and so worth protecting. In partnership with Atlas Obscura, re:wild,
WWF, Conservation International, National Park Foundation and Balipara Foundation—plus 15 Creators from across the globe—we created a series of YouTube shows, a global campaign, and a social media initiative dedicated to exploring our rare and one-of-a-kind planet (while sharing tangible ways to protect it).

Credits: Concept: Drew Jaz and Lorrin O’Neill • Writing: Lorrin O’Neill • Art Direction: Drew Jaz • Design: Cris Logan • Editor: Kenji Yamauchi, Lost Planet
ECD: Christian Haas