YOUTUBE “HIT PAUSE”: a campaign to combat misinformation
Misinformation can be hard to spot—in fact, most people who fall victim to it never even realize it. In an effort to combat misinformation, YouTube wanted to create a series of PSAs designed to teach viewers how to detect it—and stop its spread. Our challenge was to make something that could be perceived as informational and boring into something you’d actually want to watch. We partnered with the brilliant minds at NoMint and Device to bring our vision to life.