REEBOK: LIVE WITH FIRE 🔥

Reebok was in the shadow of Nike and Adidas and New Balance. Their many segments were divided and lacking a unified brand voice. They lacked a stake in the ground for what they stood for.

We tapped into Reebok's core of health, wellness, and fitness. We posed a challenge to consumers with a new global brand platform: LIVE WITH FIRE. This aspirational message gave Reebok the edge it needed to differentiate itself from Nike. This new line paired with a new brand identity of warm, fiery colors clearly communicated a new Reebok. Now all their segments live harmoniously under one umbrella. Reebok's fractured business segments were whole again. 

GLOBAL BRAND ANTHEM

Group Creative Directors: Jeremy Lamin, Jason Hunter

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