THE WATER TANK PROJECT // "WATER ABOVE ALL"
PROBLEM: Word Above the Street's "The Water Tank Project" was missing its voice. They had a great idea and am important cause, but no voice to the world. They needed first New Yorkers and then the world to become aware of the water crisis in the world through art. More about the project here.
SOLUTION: We harnessed the core of the project - water tanks - and used them as our icon to amplify the project's message. We developed a tagline that gave the project gravitas: WATER ABOVE ALL. Redesigned their website for a user friendly, educational experience. Then developed guerilla and out of home techniques to create buzz.
Project Background:
Wild Postings in NYC
With copywriter partner: Justin Kaswan
The Water Tanks
.COM
