miro // Rome in a Day

We set out to make Miro’s first-ever AI brand film by doing the only honest thing possible: actually making it with AI. What began as a simple prompt inside Miro: “show how teams get great done faster with Miro AI” and that sparked a bigger idea: what if historic feats like building Rome were reimagined with modern AI workflows? That question became the creative engine of the whole project.

Working with Tool of North America, we designed a universe where ancient builders felt like contemporary startup teams racing the clock. The entire production lived on a single Miro canvas, from casting and wardrobe to locations, storyboards, and edit notes, so a distributed team across time zones could move in lockstep. We used AI not just for efficiency, but as a creative partner: generating characters, environments, music, and even re-rendering shots mid-edit when new ideas emerged.

In just six weeks, a rough sticky-note concept evolved into a finished film — proof that when the right tools are in place, brainstorm can flow to strategy, strategy to storyboard, and storyboard to screen. In many ways, the making of the film became the story of the film.