Intel “Experience the Moment” Winter OlympicS PLATFORM

In 2018, Intel produced the first ever, live VR broadcast of the Olympic Winter Games. Our job was to inspire people to grab a headset, download the NBC Sports VR app—and experience the Olympics in virtual reality. But we didn’t want to just create VR content: we wanted to give VR meaning.

To do so, we found Olympians in South Korea, Japan, China and The USA—Olympians with loved ones back home who, for one reason or another, couldn’t travel to South Korea to watch them compete. We shot three VR films, letting users race across the ice with speed skater Fan Kexin, fly 20 feet above the halfpipe with Ayumu Hirano, and meet Marissa and Hannah Brandt—sisters training (and filmed) on opposite sides of the world. We then traveled to the athletes’ hometowns, sharing the VR films with their loved ones. And, for a moment, they were reunited.

Role: Creative Direction/Art Director and co-creator of the "Experience the Moment" platform.
Creative Direction/Copywriter and platform co-creator: Lorrin O’Neill

DIGITAL FILM #1: Ayumu Hirano (Japan) “Walking the Dream”

DIGITAL FILM #2: Hannah Brandt (USA) & Marissa Brandt (South Korea) “Two Teams, One Dream”

DIGITAL FILM #3: Fan Kexin (China) “Skating Through Obstacle”

Olympic Case Study/ Idea Behind the Campaign:

Shortlisted: Cannes Entertainment Lions (Excellence in Brand Integration & Sponsorships/Partnerships for Sports Entertainment)
Shortlisted: Cannes Entertainment Lions (Use of Emerging Tech for Sports) 
Shortlisted: AICP NEXT Awards

EXCLUSIVE CONTENT ON NBC OLYMPICS APP

YOUTUBE PRE-ROLL

SOCIAL

DIGITAL BANNERS

CUSTOM-DESIGNED THANK YOU BOXES
Athletes and their families received a custom-made box including a laptop and a VR headset, with their documentaries and their VR content loaded.