INTEL Olympics Opening Ceremony: “One Moment”

For a brand always known for being stuck ‘inside’, it was time to make a statement to the world. And what better place than the biggest stage on the planet? During the Opening Ceremonies, 1,200 synchronized drones dazzled the world, flying high above the stadium, and brining wonder to the some 28 million people watching. To support this world record feat, we produced broadcast advertising that immediately followed the ceremonies, ensuring Intel was given full credit for the spectacle.

ANTHEM

ECD: Marianne Besch | GCD: Michael Fiore | My role: CD Partner: Lorrin O'Neill | AD: Jiangzi Tan CW: Britton Rice

Intel Buzz and Imagery from the Opening Ceremonies: