INTEL Winter OLYMPICS: VIRTUAL REALITY TEASER CAMPAIGN

Leading up to the PyeongChang Winter Olympic campaign, we ran a teaser campaign to get people excited about seeing the Olympics in VR.

As part of our Olympics campaign, we worked with four Olympians—capturing their stories and training in virtual reality. The goal was to get Olympic audiences interested in the power of VR, to encourage them to experience their favorite events in a new way, and to create awareness of the first Olympic Winter Games broadcast live in Intel® True VR. For the full experience, download the NBC Sports VR app.

Intel Broadcast “Get VR Ready”

ECD: Marianne Besch | GCD: Michael Fiore | My role: CD Partner: Lorrin O'Neill | AD: Jiangzi Tan CW: Britton Rice

VR: Conquering The Halfpipe With Olympian Ayumu Hirano
For the full experience, download the NBC Sports VR app and watch in VR.

VR: Skating With Olympian Fan Kexin
For the full experience, download the NBC Sports VR app and watch in VR.

VR: Two Teams. One Dream.
For the full experience, download the NBC Sports VR app and watch in VR.

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