JIM PARSONS
Intel needed a spokesperson to deliver the nerdy details of their technology in a way mass consumers could understand. We found the perfect guy: Big Bang Theory’s Jim Parsons. For over 4 years, Jim has played the overly enthusiastic tech nerd delivering the latest Intel news in the most unexpected places. To pair power with power we paired Jim with the likes of Serena Williams, Michael Phelps, LeBron James and the GOAT himself, Tom Brady.
INTEL OPTANE MEMORY “NOT THAT YOU WOULD BUT YOU COULD”
NOT THAT YOU WOULD open hundreds of Photoshop files at once, BUT YOU COULD.
We produced Intel's new global campaign for 8th Gen Core and Optane Memory targeting content creators like visual artists, filmmakers, and musicians.
This campaign yielded over 152 unique deliverables.
“Last Minute Ending” OLV
We created multiple endings to the film to play out in social, digial, and OOH spaces.
SOCIAL VIDEOS
TAIWAN TRAIN WRAP
The campaign was launched globally with specialized ad buys such as a train wrap in Taiwan. The wrap resembled a 4k video editing software interface.
CUSTOM SNAPCHAT FILTER
DIGITAL AND SOCIAL EXTENSIONS
SEE THE FULL BREADTH OF THE CAMPAIGN HERE.
Executive Creative Director: Marianne Besch
Global Creative Director: Michael Fiore
Creative Directors: Lorrin O'Neill, Drew Jaz
Sr. Art Director: Jiangzi Tan
Copywriter: Craig Pottruck
Director: Dante Ariola
PC REFRESH
Jim Parsons + Michael Phelps // "Phelps Face" :30
Directed by: Ted Melfi • Photography by: F. Scott Schafer • My role: Creative Director • Partner: Lorrin O'Neill • Copywriter: Laura Lapham • Art Director: Hannah Rand
:30 "The Pool"
Directed by: Ted Melfi • Photography by: F. Scott Schafer • My role: Creative Director/Art Director • Creative Director/Copywriter: Lorrin O'Neill
2n1 SOCIAL GIF
Armored Truck :30
Directed by: Jeff Low • My role: Creative Director/Art Director • Creative Director/Copywriter: Lorrin O'Neill
The Chase :30
Directed by: Jeff Low • Photography by: F. Scott Schafer • My role: Creative Director• Partner: Lorrin O'Neill • Copy: Mikal Cook • Art Direction: Jacob Pepper
JIM GIFs and Social Photography
HOLIDAY
Jim Parsons & LeBron James // "Ghost of Holiday Future" :30
Directed by: Phil Morrison • ECD: Marianne Besch My role: Creative Director/Art Director• Creative Director/Copywriter: Lorrin O'Neill • Art Director: Jiangzi Tan Copywriter: Britton Rice
YouTube Preroll
Social Video
“Give me your old, your clunky, your embarrassingly discolored computers…”
B2B
City :30
Directed by: Ted Melfi Photography by: F. Scott Schafer
Lab :30
