INTEL “brady every day” SUPERBOWL

Intel 360º Replay is a new technology that allows sports fans at home to see every angle of the most amazing plays - and get a first hand viewpoint of all their favorite players like Tom Brady. What better way to introduce this tech to the world by doing it during the biggest game in the world. And to show just how epic the technology is we featured Tom Brady doing what he does best: eating pancakes. Off the floor. And yes, they were paleo.

Directed by: Wayne McClammy ECD: Marianne Besch My Role: Creative Director Partner: Lorrin O’Neill

360º Real Time Social Posts

Post Copy: Heads: We’re gonna’ replay amazing moments with Intel 360º Replay. Tails: ditto. #ExperienceMore at bit.ly/intel

Post Copy: This Sunday, see the perfect combination of sports and technology with Intel 360 Replay. #ExperienceMore at bit.ly/intel

Post Copy: Hats off to an amazing #PepsiHalftimeShow #Experiencemore at bit.ly/intel

Social creds: Hannah Rand, Art Director, Laura Lapham, Copywriter