BUMBLE “FIND REAL”
There was a major misconception on bumble: that you couldn’t find “real” people. That it was disproportionately skewed towards one demographic. That it “wasn’t for me”. We sought to right that wrong by showcasing what actually makes bumble so unique: the real people on the platform. These docuseries celebrated a handful of users’ stories across North America. It was shot on a shoestring budget and very limited calendar, 😅 but achieved the cross section of real users - and their inspiring stories - we wanted the world to see.